Phantom Lighting - Tips from the Manufacturer
Original equipment manufactuer specializing in fine art lighting, art lights, picture lighting and cabinet, shelf and display illumination - See The Light, Not The Fixture!Monday, February 11, 2008
Low Voltage Art Lighting Techniques, Picture Lighting Products & Artwork Lights For Illuminating Fine Art.
There are countless varieties of low voltage art lighting fixtures on the market, and an almost infinite number of fixtures styles available within each individual type.Low voltage over the picture lights
These lighting fixtures are also called picture lights because they attach directly to the frame and extend over the top of the picture. The most popular over the picture art lights are low voltage LED units that either operate with a concealed low voltage transformer or eliminate wiring altogether with internal battery power. They are remarkably inexpensive, safe, and easy to install and transport.
Although they do not create the most formal presentations, they often prove invaluably convenient in temporary settings such as picture lighting public art sales, lighting exhibitions and lighting municipal displays where local art or classroom art from public schools is showcased.
Low voltage art lighting with recessed fixtures
Recessed picture lights are so named because they resided in a recessed fixture that is either partially or completely embedded in the ceiling. They can be equipped with dimmers to allow the user direct control over lighting levels. Lenses can also be covered with filters to eliminate UV and IR radiation, placing only the desired portions of the spectrum over the piece.
The primary advantage of recessed accent lights is a concealed light source that can be projected at a precise angle toward a picture(s) on display.
The disadvantage of low voltage recessed art lights is that multiple fixtures must be used to light an entire row of pictures, or a large number of pieces along a wall. If there are too many works in the collection, it becomes impractical to install an equivalently large number of recessed lights in the ceiling.
Low voltage art lighting with track lights
Track lights are so called because they hang suspended from a track that runs parallel to a wall.
They offer an advantage in number over recessed lights. In a gallery where a wall may be full of paintings or photographs from a specific genre, any number of track light installation techniques can be installed to provide an individual light source for each individual work.
The obvious disadvantage to track lighting is lack of concealment. Track lights are impossible to hide and are clearly visible to the viewing audience.
Low voltage lighting with Art projectors
Recessed Projector lights represent the highest level of sophistication in low voltage art lighting. They hang suspended from the ceiling on inverted pedestals. Capable of rotating a full 360 degrees, art projectors can be aimed at any point in the room to illuminate a two dimensional image or three dimensional sculpture.
Most contain some sort of filtration technology as well that strips the light beam of IR and UV wavelengths prior to the light ever passing through the lens. However, many art lighting manufactures are limited by fixed optical systems that prohibit fine-tuning adjustments known as “key stoning”—a technique lighting designers use to eliminate glare and frame shadows. Others are bulky and clearly visible hanging from the ceiling and present an inconvenient challenge to rotate and fine tune. This can result in a “fuzzy” lighting effect, or it can create light “spillage” beyond the boundaries of the frame.
To achieve the level of precision adjustment necessary to completely shape the light to the exact dimensions of the artwork itself, it is necessary to use a projector such as the Phantom Contour projector with a variable optical design that will allow the shutter blade system to be locked into a specific position and fine tuned using custom templates and internal filters. This then allows the light beam to shape itself to the piece, making it look lighted from within.
To learn more about Phantom Lighting and this highly effective and versatile form of low-voltage display lighting with Phantom products check out our lighting blog, contact one of our fine lighting representatives for a demonstration or visit http://www.phantomlighting.com/ for more information.
Labels: Art Lighting Manufacturers, Art Projector Lighting, Lighting Pictures, Low Voltage Art Lights, Recessed Art Lights
Friday, February 08, 2008
Phantom Lighting Manufacturing Sales Representatives Provide Design Assistance & Technical Support.
Phantom manufacturing sales representatives are responsible for many services beyond typical sales and marketing. In a very real sense, they are technical experts who provide solutions through ongoing consultation and client support.
They act as lighting design and planning consultants, procurement specialists, installation coordinators, and the first line of technical support.
What types of training and certifications do Phantom sales representatives normally obtain?
US Phantom manufacturer sales representatives train extensively in lighting technology itself. They learn lighting fixtures, electrical design, low voltage lighting configurations, lamping options, and bulb types. This technical skill set forms the foundation upon which the Phantom manufacturing sales rep builds a commercial or residential lighting design.
Architectural expertise also plays a pivotal role as well in our lighting arrays. Interior architecture often features custom designs that require careful scrutiny and special customization of Phantom Contour projectors and Low Voltage Lighting Systems. Sales reps frequently cross train with architectural firms to learn how to spot these nuances and customize product orders at the factory level..
Do Phantom’s manufacturing sales reps offer phone based or face-to-face consultation?
Both. Canadian Sales representatives for Phantom manufacturing are renown for their consultations skills. They have been trained to listen very carefully to client objectives and to meticulously examine commercial and residential environments. Detailed assessment is paramount prior to choosing any equipment.
Once our sales representatives determine that Phantom products are a fit for the needs at hand, manufacturing is then fed the details of client consultation, design plans, and data collected from the environmental analysis. This allows the factory to custom build each LED lighting strip specific to a client’s office or home, and even fine tune the product to specific lighting requirements.
Do Phantom sales reps do actual lighting design?
In terms of detailed planning and product customization, yes.
It is necessary for our agents to handle the planning phase of design for two reasons. First, it ensures that the proposed design and the manufactured end product fit together hand in glove. Secondly, it makes it easier for contractors to safely configure and install the fixtures themselves because our lighting manufacturer sales representatives have already laid the groundwork for them.
Phantom Lighting installation is carried out by contractors whom we rely upon who know our technology and have the advanced skills necessary to properly install and configure Phantom products.
Phantom manufacturing sales representatives coordinate procurement, shipping, and installation of our products. This service is provided both as a courtesy to our clients and as a guarantor of product quality. Customized, sensitive equipment must be shipped, handled, and installed by qualified professionals.
Do Phantom manufacturing sales representatives offer technical support?
Yes. They distribute product information free of charge to all serious inquirers and routinely attend trade shows throughout North, Central, and South America. Of course, you can always contact the factory toll free at 800-863-1184 X 125 or visit our lighting blog for more helpfuls Phantom Lighting technical support.
Phantom manufacturing sales reps also make it a point to integrate customer service into the sales cycle from consultation to closing.
Should any technical support issues arise, the Agent is the first point of contact for troubleshooting and solution coordination.
Click here to read more about Phantom products and Phantom Lighting Agents in your area.
They act as lighting design and planning consultants, procurement specialists, installation coordinators, and the first line of technical support.
What types of training and certifications do Phantom sales representatives normally obtain?
US Phantom manufacturer sales representatives train extensively in lighting technology itself. They learn lighting fixtures, electrical design, low voltage lighting configurations, lamping options, and bulb types. This technical skill set forms the foundation upon which the Phantom manufacturing sales rep builds a commercial or residential lighting design.
Architectural expertise also plays a pivotal role as well in our lighting arrays. Interior architecture often features custom designs that require careful scrutiny and special customization of Phantom Contour projectors and Low Voltage Lighting Systems. Sales reps frequently cross train with architectural firms to learn how to spot these nuances and customize product orders at the factory level..
Do Phantom’s manufacturing sales reps offer phone based or face-to-face consultation?
Both. Canadian Sales representatives for Phantom manufacturing are renown for their consultations skills. They have been trained to listen very carefully to client objectives and to meticulously examine commercial and residential environments. Detailed assessment is paramount prior to choosing any equipment.
Once our sales representatives determine that Phantom products are a fit for the needs at hand, manufacturing is then fed the details of client consultation, design plans, and data collected from the environmental analysis. This allows the factory to custom build each LED lighting strip specific to a client’s office or home, and even fine tune the product to specific lighting requirements.
Do Phantom sales reps do actual lighting design?
In terms of detailed planning and product customization, yes.
It is necessary for our agents to handle the planning phase of design for two reasons. First, it ensures that the proposed design and the manufactured end product fit together hand in glove. Secondly, it makes it easier for contractors to safely configure and install the fixtures themselves because our lighting manufacturer sales representatives have already laid the groundwork for them.
Phantom Lighting installation is carried out by contractors whom we rely upon who know our technology and have the advanced skills necessary to properly install and configure Phantom products.
Phantom manufacturing sales representatives coordinate procurement, shipping, and installation of our products. This service is provided both as a courtesy to our clients and as a guarantor of product quality. Customized, sensitive equipment must be shipped, handled, and installed by qualified professionals.
Do Phantom manufacturing sales representatives offer technical support?
Yes. They distribute product information free of charge to all serious inquirers and routinely attend trade shows throughout North, Central, and South America. Of course, you can always contact the factory toll free at 800-863-1184 X 125 or visit our lighting blog for more helpfuls Phantom Lighting technical support.
Phantom manufacturing sales reps also make it a point to integrate customer service into the sales cycle from consultation to closing.
Should any technical support issues arise, the Agent is the first point of contact for troubleshooting and solution coordination.
Click here to read more about Phantom products and Phantom Lighting Agents in your area.
Labels: Agents Factory Lighting, Cabinet Lighting Manufacturer, Factory Sales Representatives, Lighting Manufacturer Representatives, Lighting Reps
Thursday, February 07, 2008
Phantom Lighting Representatives, Lighting Agents in North, Central, South America and Canada.
What is the purpose of the Phantom Lighting Representative network of agents?
The mission statement of our International Lighting Agent Network is to bring innovation in art and display lighting directly to the marketplace.
Our methodology distinguishes itself with a highly personal and client-oriented approach.
What services do Phantom Lighting representatives offer?
They work worldwide with a set of responsibilities that extend far beyond traditional sales and marketing.
Sales and customer service are fused into a consultation-based synthesis of product education, project development, and product customization. Lighting representatives work with corporations and individuals with equal dedication on the behalf of lighting manufacturers.
Do lighting representatives meet with commercial or residential clients?
Both, although their approach to consultation is different based on the differences in residential and commercial arenas.
In the commercial arena, our representatives mainly work with architects, designers, distributors and contractors to specify lighting equipment from factories they represent.
The representative works to determine whether Phantom Lighting products are an appropriate fit for the job. Once that determination is made, he or she then assists in having them specified in the bid package on the fixture schedule. The representative also works with the factory on the other end to see that the order is placed and shipped correctly.
When working with residential customers, Phantom Lighting representatives frequently visit homes to verify existing job conditions and to assist with product selection. Once the lighting representative determines that Phantom Lighting Strips or Phantom Contour Projectors are a fit, the work is referred to a lighting distributor or contractor.
What territories does your Agent Network encompass?
Simply put, all of North, Central, and South America from Canada to Argentina!
Lighting representatives work somewhat differently inside and outside the US, depending on where they are stationed.
US
United States Phantom Lighting representatives work locally in designated geographic areas. This allows each agent to understand the unique needs of specific cities, states, and regions of the country. This allows Phantom to follow up on its online marketing with a very unique and personal synthesis of sales and customer support. Through our US Agent Network, we distribute hardcopy literature and attend annual tradeshows such as Lightfair International in order to maintain a face-to-face presence with our highly diversified and eclectic commercial client base.
Canada
It is the job of Canadian lighting representatives to take a highly consultative approach when working with any client. We feel this is important in an age where information could potentially overwhelm clients unless responsible and proactive individuals step in to manage information efficiently and conscientiously with client benefit foremost in mind.
Mexico
Because our technology is adaptable to virtually any decorative environment, Phantom Lighting agents in Mexico frequently visit homes, offices, and showrooms to examine first hand the many nuances of the client’s facility. Such factors as interior architecture, style and genre of fine art, display casings, furniture build, and specific objects and merchandise to be showcased are all factors that are examined and carefully balanced with the practical demands of budget and procurement allocations.
What can lighting design clients expect from Phantom representatives?
Honest feedback as to whether or not our halogen or LED lighting technology is a genuine solution for their needs. We never sell any thing unless it offers superior fit and performance.
As both homes and businesses of all types almost always contain some form of art and some form of decorative (if not simultaneously functional) display, lighting representatives often assume the role of designers by pointing out areas where linear strip lights and recessed Contour projectors can accent and enhance interior design with sourceless lighting and concealed fixtures. This decorum-oriented approach to sales helps the lighting representative to quickly and accurately choose the projector or linear strip model that precisely answers to the needs at hand.
What environments to Phantom Products best adapt to?
Phantom products will adapt from everything ranging from fine kitchen under cabinet lighting, ornamental display lighting, and fine art lighting for photography, oil originals, and three-dimensional pieces.
Phantom lighting representatives cross-train extensively in parallel industries such as architectural theory, interior design, and art work lighting, and they bring this knowledge to every meeting to ensure a balance, superior outcome in design. Not only can they recommend specific recessed picture lights and strip lights for specific settings, but they can will also partner with interior designers and help develop an integrated aesthetic where light, color, object, and form all blend into a harmonious presentation.
Our reputation for excellence is rapidly growing into a leadership role in the world of hands-on lighting consultants that work one-on-one to fit technology to client vision and personal taste.
Click here to find an Agent in your part of the world, and click here to visit our lighting blog and learn more about Phantom Contour Projectors and Phantom Linear Strip Lights.
The mission statement of our International Lighting Agent Network is to bring innovation in art and display lighting directly to the marketplace.
Our methodology distinguishes itself with a highly personal and client-oriented approach.
What services do Phantom Lighting representatives offer?
They work worldwide with a set of responsibilities that extend far beyond traditional sales and marketing.
Sales and customer service are fused into a consultation-based synthesis of product education, project development, and product customization. Lighting representatives work with corporations and individuals with equal dedication on the behalf of lighting manufacturers.
Do lighting representatives meet with commercial or residential clients?
Both, although their approach to consultation is different based on the differences in residential and commercial arenas.
In the commercial arena, our representatives mainly work with architects, designers, distributors and contractors to specify lighting equipment from factories they represent.
The representative works to determine whether Phantom Lighting products are an appropriate fit for the job. Once that determination is made, he or she then assists in having them specified in the bid package on the fixture schedule. The representative also works with the factory on the other end to see that the order is placed and shipped correctly.
When working with residential customers, Phantom Lighting representatives frequently visit homes to verify existing job conditions and to assist with product selection. Once the lighting representative determines that Phantom Lighting Strips or Phantom Contour Projectors are a fit, the work is referred to a lighting distributor or contractor.
What territories does your Agent Network encompass?
Simply put, all of North, Central, and South America from Canada to Argentina!
Lighting representatives work somewhat differently inside and outside the US, depending on where they are stationed.
US
United States Phantom Lighting representatives work locally in designated geographic areas. This allows each agent to understand the unique needs of specific cities, states, and regions of the country. This allows Phantom to follow up on its online marketing with a very unique and personal synthesis of sales and customer support. Through our US Agent Network, we distribute hardcopy literature and attend annual tradeshows such as Lightfair International in order to maintain a face-to-face presence with our highly diversified and eclectic commercial client base.
Canada
It is the job of Canadian lighting representatives to take a highly consultative approach when working with any client. We feel this is important in an age where information could potentially overwhelm clients unless responsible and proactive individuals step in to manage information efficiently and conscientiously with client benefit foremost in mind.
Mexico
Because our technology is adaptable to virtually any decorative environment, Phantom Lighting agents in Mexico frequently visit homes, offices, and showrooms to examine first hand the many nuances of the client’s facility. Such factors as interior architecture, style and genre of fine art, display casings, furniture build, and specific objects and merchandise to be showcased are all factors that are examined and carefully balanced with the practical demands of budget and procurement allocations.
What can lighting design clients expect from Phantom representatives?
Honest feedback as to whether or not our halogen or LED lighting technology is a genuine solution for their needs. We never sell any thing unless it offers superior fit and performance.
As both homes and businesses of all types almost always contain some form of art and some form of decorative (if not simultaneously functional) display, lighting representatives often assume the role of designers by pointing out areas where linear strip lights and recessed Contour projectors can accent and enhance interior design with sourceless lighting and concealed fixtures. This decorum-oriented approach to sales helps the lighting representative to quickly and accurately choose the projector or linear strip model that precisely answers to the needs at hand.
What environments to Phantom Products best adapt to?
Phantom products will adapt from everything ranging from fine kitchen under cabinet lighting, ornamental display lighting, and fine art lighting for photography, oil originals, and three-dimensional pieces.
Phantom lighting representatives cross-train extensively in parallel industries such as architectural theory, interior design, and art work lighting, and they bring this knowledge to every meeting to ensure a balance, superior outcome in design. Not only can they recommend specific recessed picture lights and strip lights for specific settings, but they can will also partner with interior designers and help develop an integrated aesthetic where light, color, object, and form all blend into a harmonious presentation.
Our reputation for excellence is rapidly growing into a leadership role in the world of hands-on lighting consultants that work one-on-one to fit technology to client vision and personal taste.
Click here to find an Agent in your part of the world, and click here to visit our lighting blog and learn more about Phantom Contour Projectors and Phantom Linear Strip Lights.
Labels: Cabinet Lighting Manufacturer, lighting agencies, Lighting Rep Agencies, lighting representatives, Lighting Reps
