Invest In The Best Illumination For Your Showcase Lighting

Phantom AE, AC, and HM series light strips provide the ultimate in showcase lighting and flexible, seemingly sourceless illumination. These strip lights customize to virtually any showcase lighting scenario and offer a wide range of trim options that deliver total control over lighting levels and keep the fixture itself out of sight. Phantom ships each showcase lighting strip custom cut to display case dimensions and preconfigured with xenon, incandescent, fluorescent, or LED bulbs. Each bulb type delivers a different intensity and style of light that optimally meets specific display lighting requirements. Xenon is slightly whiter and has a better lamp life. Incandescent has a more golden glow that is preferable in some settings. LED is the most expensive on the front end, but consumes only 10% of the power of other bulb types. LED’s also burn cool and feature life spans of up to 50,000 hours. All three series of our showcase lighting strips feature glare shields that make them ideal for horizontal applications and multiple trim shapes that provide customization and conceal light above eye level.

One of the many retail niche markets that benefit tremendously from Phantom Lighting’s showcase fixtures is that of the small, family jewelry store. Normally these establishments operate on tight budgets and require most of their overhead for wholesale purchasing. Paying large power bills for showcase lighting simply doesn’t add up to good math. Fluorescent lights often provide the small jewelry storeowner with the best option for bright illumination.  Although fluorescents have earned a bad reputation in some circles for ultraviolet emissions, in jewelry showcase lighting this proves a mute point. Gold, silver, and precious stones suffer no adverse effects from UV rays and sparkle brightly under cheaper, cool-burning fluorescents that consume less electricity and can stay on longer without overheating and burning out. Stores on a budget can tighten their belts even further with low-voltage showcase lighting strips and add a touch of special effects with selective use of incandescent bulbs. Although they burn hotter and cost a bit more, incandescent bulbs emit a slight, golden aura that provides exceptional, selective accent lighting of gold overlaid necklaces, bracelets, brooches, pins, and some ornamental rings.

Small retailers are not the only businesses that benefit from Phantom Showcase Lighting. Increasing numbers of high-end retail shops and specialty chains are investing in strip lights to illuminate items of interests. Of key value to these establishments are Phantom’s AE and AC series showcase lighting strips. The AE series offers the unique benefit of a completely concealed power source that reveals no visible wiring. For eclectic displays of fine merchandise, it offers a highly attractive, sheik source of light. The AC series adds an additional designer touch by completely concealing its metal shelf supports and blending completely into wood-frame displays constructed with pins and drilled holes as opposed to exposed metal supports. Normally, both strip series house more sophisticated xenon bulbs that produce a whiter light at lower heat levels. This is ideal for clear color rendering when the retailer chooses to merchandise a variety of item types in a single case. Xenon bulbs do, however, produce infrared light that can damage certain delicate fabrics, such as those found in handkerchiefs and scarves. For showcase lighting of extremely delicate merchandise, Phantom recommends that retail corporations go the extra mile in front-end investment by installing LED bulbs in all showcase lighting strips. LED’s feature the world’s latest, most state of the art evolution in lighting technology, and may very well one day replace all other forms of lighting. Although more expensive than xenon bulbs, LEDs’ cool operating temperature produces luminosity level equivalent to other bulb types while simultaneously keeping power consumption at a minimum. Their exceptionally long lifespan delivers further return on investment by minimizing replacement costs, and the versatility of color options they provide can add special effects for selective showcase highlighting.

Showcase lighting by Phantom puts the world’s best merchandise in the world’s most advanced and revolutionary light. Truly eclectic in nature and minimalist in design, Phantom LED light strips outperform – and outshine – the competition in both local family businesses and the corporate world of multi-location designer wear. Call a Phantom Specialist today for more specific information on which LED lamps and light bulb options best apply to specific custom displays and specialty lighting needs.