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One of the worst traits a shop can take on is becoming predictable, but adjustable merchandise lighting fixtures can keep that from happening. There’s no avoiding it – how a retail shop presents its product will have a significant impact on its ability to sell. But too many shop owners ignore the power of premium illumination, relying on nothing but a standard overhead system to provide the illumination. Not only is this an unattractive option, it is inflexible and will not provide the visual interest that will keep customers coming back.

Phantom’s adjustable merchandise lighting fixtures are available in the form of high intensity LED strips. The Elite and Ultra can be customized to produce a range of color temperatures, and with dimmer controls, they can be set at any output level. LED is naturally efficient and safe, as it puts out close to zero heat, so it can be used in any retail space.

What makes them stand out, though, is that they can be built with buss bar shelf supports instead of open wiring. With this design, the system can be rearranged without the need for an electrician, or any technical expertise really. Using this system design allows a shop owner to get a lot of looks from a single set of strips, and this versatility can prove extremely valuable in retail spaces that service a lot of discerning clientele.