Linear strips provide an ideal source of jewelry display lighting. They offer a concealed physical presence combined with evenly distributed illumination that is excellent for showcasing collections of jewelry laid out on pedestals or cloth backings. Using low voltage cabinet lighting strips in jewelry display cases with mirrored back planes is generally not advised, though, because the mirror will reflect an image of the fixture and reflective glare back into the eyes and distract attention away from the merchandise.
Cabinet strip lights also provide jewelry displays with a versatility of lamping options and light levels that can be fine-tuned to fully accent the visual qualities of both the type and substance of jewelry on display. Different bulbs create different types of light, and the choice of which type of lamp to install in your linear strip depends greatly on the size of your showcase, the type of jewelry you are displaying, and the color of the background you use.
Jewelry display lights require heavy glare shielding that will angle the light toward the merchandise and reflect only enough light back into the eyes to make it sparkle. The remainder of the light should evenly “wash” over the surface of metal and gemstones, showcasing contours, cuts, and any engravings over the surface.
The more three-dimensional its appearance is, the more valuable a piece of jewelry appears to the eye. Too much accent lighting will flatten the appearance of gold, diamonds, and silver pieces by casting startling “white” spots on their surfaces. Too little light, on the other hand, will fail to add the necessary sparkle that is essential to high-ticket merchandising.
For these reasons, it is almost always best to use a low-voltage linear lighting strip that has user-friendly dimmer controls that will allow you to adjust your jewelry display lights to the precise level necessary to showcase a given piece or collection of items. One advantage this offers you is the ability to use the same show case for different pieces on a rotating basis and simply turn the lights up or down when you set up a new display.
Low voltage lighting systems are also a great power saver that help will minimize your overhead. Especially if you are own a small, family store, cost effective lighting can make your facility look high-end and one of a kind without the burden of high expenditures.
As for the actual bulb types used in jewelry display lighting, much of your choice depends on the style and colors of the items on display. Fluorescent lights, long-valued for their power saving value, are used much less than they were in the past. Other forms of low voltage lighting have become competitive with fluorescent in terms of reduced power costs, and these other bulb types tend to produce better types of lighting as well. High-ticket merchandise generally requires a light source more appropriate to its dimensions and color than fluorescent is normally able to deliver.
Pearls, silver, and light colored jewelry such as opal look exquisite under incandescent lamps that bring out the whites, off whites, and the glint of 14K gold. For warmer colors like those seen in an emerald or sapphire, a more robust light source makes for an even better source of jewelry display lighting. Either low voltage xenon lighting, which cast something of a “golden” aura around the subject, or specialty LED strip lights available in a multitude of colors will enhance both the darker colors and multi-dimensional appearance of exquisitely cut, rare jewelry.
Phantom display light strips feature all the necessary technical elements required for optimal jewelry display lighting, and they also provide the added benefit of customization. Phantom custom-manufacturers each individual lighting strip precisely to the dimensions of your jewelry display, and your Phantom Lighting Agent works with you to determine which bulb type(s) will be most effective for specific showcases.
Phantom lighting strips are low-voltage and fully dimmable, and they come in six different series models. Each series features patented glare shielding and proprietary lamping designs that creates a bright, yet soft field of light with minimal reflection but just enough shine to precious metals and gemstones sparkle.
Our US lighting agents work with retail managers, distributors and lighting consultants to help them choose both the series type and appropriate bulb types essential tor high-end jewelry display lighting. Agents work throughout North, Central, and South America and offer their consultations as a courtesy to our clients.
Contact us Toll-Free 1-800-863-1184 to speak to an Agent now about your retail, display, and jewelry showcase lighting needs. We invite you to request literature or visit our lighting blog to learn more about Phantom custom low voltage lighting products.